You're Behind with AI. Good

If you feel completely overwhelmed by AI.

If you’re not sure where to even start.

You probably are.

And honestly?

That’s OK. I am too.

I’ve been building things online for over 25 years. 13 million views on YouTube. Books published. Businesses built, lost, and rebuilt. And I still feel behind every single day.

But here’s what 25 years taught me. Feeling behind isn’t the problem. Thinking you’re supposed to keep up is. That’s the lie that keeps most people stuck and unsure, because keeping up is a treadmill. You run faster, it speeds up. You never arrive anywhere.

Look around. Everybody posting about AI looks like they’ve got it figured out. They don’t. Andrej Karpathy, founding member of OpenAI, former head of AI at Tesla, the guy who coined “vibe coding,” posted that he’s falling behind. His words:

“Yes, it’s a lot. Yes, I’m overwhelmed. Yes, I’m trying to catch up.”

Satya Nadella, CEO of Microsoft, just called it “model overhang.” A fancy way of saying the tools are outrunning the humans. So if those guys can’t keep up, what chance do the rest of us have?

Here’s the honest answer: you were never supposed to.

The people who actually build things, who make money, who create freedom, who live on their terms, they don’t try to keep up. They pick a thing and they move forward. Slowly, messily, with mistakes. But forward.

Pick a thing. ANYTHING. Pick something and tell yourself you’re going to make it work. Pick something and write it on a sticky note. Pick something and put it on your mirror. Pick something and look at it every single morning until it stops feeling like a wish and starts feeling like a plan.

Because when you pick, you plant a seed. And seeds grow.

You can’t “get started with AI.” That’s like saying “I want to get started with electricity.” To do what? Power a house? Charge a phone? Run a factory? AI is a tool, an incredible one, but it’s a tool waiting for YOUR question. If you don’t have a question, every AI tutorial in the world is just noise.

This post you’re reading? It’s the first one on a brand new Substack. I’m also rebuilding a YouTube tool from scratch. For the third time. Third. Time.

It’s scary. It’s exciting. And it’s exactly where I’m supposed to be.

Because here’s what I know beyond a shadow of a doubt. Small steps. Focused steps. Pointed at the same thing, day after day. They add up. They always add up.

So what’s yours? What’s the flag you’re going to plant?

I’d love to know.

If this hit home, subscribe. I’m going to keep sharing what I’m learning, mistakes and all.

Brian